Our persona is a Music Manager who handles multiple artists and deals with tasks such as communication, scheduling, and financial management. His main pain point is the lack of an integrated tool to manage these responsibilities efficiently.
The goal of DroppLiiT is to streamline the workflow for music managers, allowing them to spend more time on discovering and nurturing talent rather than on administrative tasks.
Based on the market research and user pain points, the following three features were identified as the most essential for the DroppLiiT platform. These features directly address the challenges faced by music managers, enhancing their workflow efficiency and empowering them to focus on talent growth.
Music managers often manage multiple financial tasks, including contracts, payments, and budgeting. Without a dedicated tool, errors, and inefficiencies are common, creating stress and financial mismanagement.
Contracts and Payments
Helps managers keep track of artist agreements, invoicing, and payment schedules in one place.
Budgeting
Allows managers to allocate resources for tours, recordings, and promotional activities more effectively.
Transparency and Accuracy
By automating financial processes, this feature minimizes human error and provides clear insights into financial performance, enabling better decision-making.
1. Effective Communication is Key
Working on my first real client project taught me the importance of communication. Collaborating with my team required regular check-ins to keep everyone on the same page, while listening to the client’s user feedback helped us better understand their needs and refine our design solutions.
2. Balancing Functionality and Usability
I learned that it’s not just about building a working product — it also needs to be easy to use. Finding the balance between adding features and making sure the user experience stays smooth was a big takeaway for me.
