UI Design & Branding/Marketing

Reviving Value – Marketing for YOYO Second-Han Marketplace

Roles

Brand&Marketing
UIUX Design
Graphic Design
Event Planning

Tools

Figma
Adobe Illustrator
Photoshop

Timeline

July 2024 - Present

Background & Motivation

Boston hosts a large population of Chinese international students and expats, creating a high demand for second-hand goods due to frequent relocations. Existing platforms are either costly or inefficient, highlighting the need for a dedicated, user-friendly marketplace. YOYO was founded to address this gap, offering a commission-free platform tailored to this community.

Project Overview

YOYO is a second-hand trading platform designed primarily for the Chinese community in Boston. The platform facilitates seamless transactions without platform fees and is continuously evolving, with plans to introduce multi-language support for a broader audience.

Goal

The project aims to create an accessible, trustworthy marketplace that simplifies second-hand transactions, enhances user experience, and increases YOYO’s brand recognition within the target demographic.

My Contribution

1. Design
Developed key app banners and crafted a logistics system to ensure operational sustainability.
2. Event Coordination
Organized a successful second-hand market event at Beacon Hill, attracting over 100 attendees and achieving a 30% conversion rate.
3. Branding & Marketing
‍Developed promotional materials and merchandise to strengthen YOYO’s brand presence, increasing visibility and user retention.

UI Design

Created app banner and a logistics system that ensures sustainability.

Brand Identity & Design

To build a cohesive brand presence for YOYO, I designed a distinctive dolphin logo that embodies fluidity, trust, and seamless second-hand transactions. Expanding beyond digital UI, I crafted in-app banners, icons, and physical merchandise such as packaging and promotional items, ensuring a unified brand experience.
Every design choice aimed to make YOYO not just a platform, but a recognizable and engaging community.

Reviving Value – Marketing for YOYO Second-Han Marketplace

Brand Identity & Design

I'd love to chat about design, film and anything new. Please reach out to me :)